adidas 4D Run 1.0

As part of the adidas inhouse agency I was the Producer on the 4D 1.0 campaign and product content production.

Together with a team of creatives and external partners we went through all creative stages from the initial brief, to creating the concepts, executing the shoot and postproduction.

We have built a futuristic set/ laboratory to test and present the newest and most innovative 3D printed running shoe. Using new ways of capturing content, the goal was to present the product in its best way, showing all relevant unique selling points. The content was produced for all channels. Onsite, Paid Social, the app, banners, CRM, Product Detail Pages as well as retail.

I was working closely with internal creative teams and external partners, to push production boundaries, enhance the reputation of the team and contribute to the development of long-lasting client relationships.

This project had an incredibly tight timeline and a media plan containing a large number of rich media deliverables.